What makes Toca Boca so appealing to children is that the apps are designed to inspire more open-ended play. The U.S., in particular, is a key market for Toca Boca, accounting for nearly a third of its total user base across both Android and iOS.

To give you an idea of its market traction, the company currently has 23 percent market share among the paid kid apps on the App Store – that’s a huge chunk of the pie. The Stockholm-based app maker dominates today’s App Store, thanks to its clever and thoughtfully designed suite of apps. If you’re a parent, it’s nearly impossible to miss out on the Toca Boca craze. The collection will feature Toca Boca’s iconic characters and style, and will adhere to the same design principles that has made its apps – which the company refers to as “digital toys” – so well-liked.

In an exclusive deal with Target, announced today, Toca Boca will launch its own collection of apparel, accessories, sleepwear, backpacks, lunch bags, bedding and activity books, aimed at kids ages 5 to 9. Now, the company is transitioning its brand beyond the digital space to become a maker of real-world products, as well. Toca Boca, a hugely popular kids’ app maker, has grown to over 170 million downloads across its line of 38 apps, which 13 million children use every month.

Toca boca world toys